Circular Economy
at THE TIRE COLOGNE

The topic of sustainability is a becoming increasingly important in the tire industry and the circular economy, i.e. the circular economy, plays an central role in this context. In order to do justice to this development, we have created our own theme world.

By placing it centrally at THE TIRE COLOGNE, we are putting the topic of the circular economy at the heart of the trade fair.

All approaches focuse explicitly on the careful use of resources that are important for tire production in order to create a coherent and sustainable image in the Circular Economy Area.

The future of the tire industry

The Circular Economy Area shows how sustainable processes and how an efficient, resource-conserving tire industry is possible.

becomes possible.

We create focus islands for each phase of the Circular Economy: from raw material extraction to tire production and tire recycling to tire recycling.

With the expansion of the “Material & Production” segment THE TIRE COLOGNE covers the entire circular economy of the tire industry. In 2026, we will show for the first time how sustainable raw materials, new material technologies

and environmentally friendly production lead to resource-saving tire production.

The Future Tire Lab

The Future Tire Lab offers a visionary look at the tire production of tomorrow. Premium tire manufacturers, leading suppliers, machine and software manufacturers and institutes are involved in live demos and best practice presentations.

The thematic scope ranges from material sourcing, AI, pyrolysis, zero waste, 3D printing and automation to additive manufacturing.

Perspectives that change: The stage is all about the next era of tire production, recyclable materials, transformative technologies and new market conditions

From the stage to the dialogue: Targeted networking sessions create the framework for in-depth discussions and new connections

Complete stands

Take advantage of our attractive all-inclusive stand packages – available in flexible sizes from 12 m² to 80 m². With a wide range of additional options and equipment variants, we offer a free choice of design. Basic furnishings, technology and branding are included as follows (from 12 m²):

Carpet
Daily stand cleaning
Wall construction with white wall panels
Head of back walls with exhibitor name
Top frames, incl. digital printing for your branding
Floodlights on the walls
Lockable cabin with 1 m² including power connection and socket
Furniture: 1x information counter / 1x bar stool / 1x seating area with 2x chairs

Price: Euro 495.00 per m²

Book Circular Economy now

For space bookings of at least 36 m², you will receive the following equipment on top free of charge

Lockable cabin with 4 m² including power connection and socket.
Furniture: 1x information counter / 1x bar stool / 1x seating group with 4x chairs

For space bookings of at least 60 m², you will receive the following equipment on top free of charge

Lockable cabin with 9 m²
Furniture: 1x information counter / 1x bar stool / 2x seating group with 4x chairs

ADVANCED

Add value to your participation in the Circular Economy Area and expand the equipment of your stand.

Prices on request.

PROFESSIONAL

Add value to your participation in the Circular Economy Area and expand the equipment of your stand.

Prices on request.

Participation

Attention-grabbing positioning through collective appearance
Bundling of competences in the field of Circular Economy
Collective branding

Online Application

Communication

Attention, reach and community are guaranteed through:

TTC website, newsletter and LinkedIn channel
Coverage through press releases / media partners
Participants of the TTC 2024 (provision of social templates, unlimited voucher codes for your visitors)

Partner/Content

Content partner (Retreading Business und Tyre & Rubber Recycling) on site with an information stand in the central area
Organisation of the content programme on stage
Extensive preliminary reporting incl. podcast/booklet/social